Rolls-Royce opens showroom in Beirut
Dubai, March 28, 2013
Rolls-Royce Motor Cars has announced the official opening of its latest showroom in Beirut, located in the strategic waterfront district of Ain El Mreisseh.
The premises was unveiled by Rolls-Royce Motor Cars Middle East, Africa and Latin America regional director Geoff Briscoe and Albert Bassoul and Nagy Heneine, executives from Bassoul – Heneine, Rolls-Royce dealership in Lebanon.
“This showroom is a milestone in our commitment to further build on the success of Rolls-Royce in the region. We want to continue to affirm the brand as the pinnacle of ultra luxury motoring for the region's highly discerning clientele,” said Briscoe.
“I thank Bassoul - Heneine for the considerable investment they have made, a commitment that underlines their confidence in the strength of the Rolls-Royce marque today and for years to come.”
Bassoul added: “We are delighted to be the official dealer of Rolls-Royce Motor Cars in Lebanon.”
“This exceptional showroom is the flagship for the enterprise and through it we are committed to delivering the uncompromised ownership experience that comes as standard with every Rolls-Royce motor car. Rolls-Royce is a revered marque and truly appreciated by Lebanese society as the very pinnacle of luxury.”
The Beirut showroom accommodates two Rolls-Royce motor cars and is located in one of the most vibrant and prestigious districts of the capital.
This state of the art space will offer the Rolls-Royce hallmark Bespoke service through a dedicated personalisation lounge. The Bespoke programme allows customers to configure their new Rolls-Royce to individual taste from over 44,000 colour pallets and a wide range of wood finishes and leather combinations.
The lounge enjoys a direct line to the Bespoke Studios at the Home of Rolls-Royce in Goodwood, England.
With this latest addition, the number of Rolls-Royce Motor Cars showrooms in the Middle East has reached 10. – TradeArabia News Service
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