Hyundai unveils new design structure
Dubai, April 11, 2013
Hyundai Motor Company has unveiled ‘Fluidic Sculpture in Motion’, an innovative light sculpture inspired by the company’s fluidic sculpture design philosophy, to be featured in Milan Design Week, till April 14.
The company’s participation in Europe’s foremost design event is set to propel the brand to new heights not only in the world’s automotive industry, but in the world of design, a statement from Hyundai said.
‘Fluidic Sculpture in Motion’ is a unique installation that creates dynamic virtual sculptures using lights, conveying the essence of fluidic sculpture, the inspirational role played by nature and the ability to continuously adapt to the changing environment.
Created by Hyundai Design Center, the light sculpture introduces Hyundai’s aesthetic language to audiences in the form of interactive performance art, the statement said.
Occupying 1,000 sq m, the installation is made up of 12,000 translucent spheres, acting collectively as a screen, surrounded by eight high-powered lasers and suspended over a pool of water.
‘Fluidic Sculpture in Motion’ is performance art created by lights, lasers and interactive media, inspired by the formation and transformation of the natural world, creating shapes and three-dimensional images of great visual impact.
The performance, which repeats itself every seven minutes, begins with virtual rain recreated by laser light, followed by an interactive phase, in which human presence allows the creation of striking three-dimensional images.
The interactive transformations are made possible by a special 3D scanning system that registers body warmth, allowing visitors to explore and manipulate the installation by using their gestures to create curves and shapes.
The innovative and distinctive design DNA inspired by nature gives Hyundai cars a strong personality. It implies a sculptural form that is both flexible and smooth, a flowing tension with a sleek profile and dynamic emotion, it said. – TradeArabia News Service