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Ford unveils all-new Focus ST

Dubai, May 5, 2013

US-based Ford has introduced the Focus ST, building on the heritage of previous models and giving drivers around the world the opportunity to share the exhilarating performance, unrivaled handling, addictive sound and sporty design that it represents.

The five-door Focus ST delivers the same driving attributes that makes all Ford ‘Sports Technologies’ (ST) models stand out, a statement from the company said. The chassis, engine, sound and comfort of the vehicle are tuned to deliver a truly sporty experience combined with a high level of refinement.

“The Focus ST has been designed to appeal to driving enthusiasts across the Middle East,” said Paul Anderson, marketing director at Ford Middle East. “Our global performance teams based in North America, Europe and Asia have worked together to develop the core product attributes – steering, driving dynamics, sound quality and power enhancements – for all Ford ST models including interior and exterior differentiation.”

“They have been defined to the extent that our engineers were able to apply that global DNA fingerprint to the new Focus ST and deliver a distinctive sporting personality all on its own.”

“Performance hatch lovers know the Focus ST and its capabilities very well and have been eager to own one as soon as we introduced it to the Middle East markets,” he added. “The feedback we have received so far from our dealers and customers around the region has been tremendous.”

Focus ST is powered by the 2.0-liter EcoBoost engine, which offers an mix of performance and efficiency. The 248-Km/hour performance vehicle achieves a class-leading 7.35 L/100km highway, 10.23 L/100km city and 9.05 L/100km combined with 252 horsepower and 270 lb.-ft. of torque.

Ford’s lightweight, all-aluminum EcoBoost engines provide the power of a larger engine in a fuel-efficient smaller displacement, leveraging three key technologies, the statement said.

High pressure direct injection, low-inertia turbocharging and twin-independent variable cam timing (Ti-VCT) create an advanced combustion system which brings new levels of performance and fuel efficiency.

The previous generation European-engineered Focus ST was acclaimed for its five-cylinder engine sound. With the introduction of a four-cylinder EcoBoost engine into the latest Focus ST, the Ford sound engineers ensured the audible delights from the new engine maintains the same robust tone, it said.

The new-developed Ford sport steering system is designed to increase the agility of the Focus ST on winding roads yet still inspire the same high-speed confidence.

The interior of the core Focus model is designed with a “cockpit” feel. In the ST variant, that sporty feeling is heightened with everything the driver touches and feels reinforcing that it is unmistakably an ST, it said.

On the outside, the iconic Y-shaped wheel spoke design of the European Focus ST has evolved. A set of 18-inch alloy wheels carry on the recognised Focus ST style. – TradeArabia News Service




Tags: UAE | Dubai | Ford |

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