ACDelco, an automotive spare parts brand and a division of General Motors, registered a 27 per cent increase in Middle East sales during the first six months of 2013 as against last year.

The boost was led by strong demand for genuine parts in Kuwait and Saudi Arabia. Sales in both countries jumped 24 percent and 21 percent respectively.

The GCC region accounts for 98 per cent of ACDelco’s Middle East sales, with Saudi Arabia its largest market, followed by the United Arab Emirates.

“ACDelco sales have performed extremely well this year and I expect this to continue for the remainder of 2013,” said Muneer Al Hassan, regional parts wholesale manager at General Motors Middle East.

“Initiatives such as introducing special programs to develop the wholesales business across the region have helped drive sales. ACDelco offers quality, safe and reliable parts at great value and sets industry standards for premium automotive parts.”

The strong performance builds on the first quarter of 2013 when sales in the Middle East jumped 36 per cent year-on-year.

In Saudi Arabia, General Motors’ dedicated dealer Aljomaih Automotive Company (AAC), is embarking on an extensive upgrading project and will renovate and upgrade all 19 ACDelco service centers in the Kingdom in 2013, to improve customer service in GM’s largest market in the Middle East.

Seven facilities are located in the country’s capital Riyadh; two are in Jeddah and two in Madina.

ACDelco currently supplies more than 100,000 components in 57 different classifications, including batteries, filters, oil, brakes and wipers. – TradeArabia News Service