GM highlights counterfeit parts issue
Doha, October 29, 2013
General Motors Middle East highlighted the issue of counterfeiting vehicle parts and accessories across the Middle East and the consequences for consumers at a seminar, held in Doha recently.
The one-day seminar addressed teams from the Qatari Customs and Consumer Protection, sid a statement.
The seminar provided advice on how consumers can protect themselves from buying counterfeit parts.
Consumers were instructed to check the part and packaging before it is installed by the vehicle technician, that extremely large differences in price should make one suspicious, and to insist on genuine parts from authorised dealers and retailers.
Around $12 billion of global counterfeiting is automotive-related, according to US Federal Trade Commission estimates. In the Middle East alone, this figure is estimated to be $1 billion.
The World Trade Organization (WTO) estimated the total job losses at around 750,000 globally due to counterfeiting, with the auto industry loss estimated at some 250,000.
“Counterfeiting is a global crime with negative impacts on the automotive industry and serious consequences for consumers in terms of cost and more importantly, safety,” said Scott Emmer, General Motors global security manager, Global Brand Protection.
“Counterfeit parts may be cheaper to buy, but they could cost you a lot more in the long run and impact the safety of you and your family. The result could be fatal,” he said.
“Imitation parts do not have the same quality, reliability and dependability as genuine parts, making it necessary to replace them more frequently. It is also not specifically built to your vehicle’s specifications and can lead to other mechanical problems and system breakdowns. All this costs consumers more money in the long-run,” added Emmer.
Counterfeit parts are manufactured, packaged and represented in a way to mislead the public. Imitators often duplicate a trademark, or alter it just enough, so that the average customer does not notice the difference.
General Motors has set up the Global Investigations team to tackle this issue, which will work with a global network of brand protection and investigators and partners, ranging from law enforcement, administrative authorities and customs agencies, to identify and remove counterfeits from the market. - TradeArabia News Service
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