Audi posts 16.4pc rise in Mideast sales
Dubai, November 7, 2013
Audi has delivered 7,719 units to customers in the Middle East during the first three quarters of the year, as against 6,629 delivered in the same period of 2012, marking an increase of 16.4 per cent.
The German premium manufacturer presented a further three new models at the ongoing Dubai International Motor Show – the Audi A3/S3 Sedan, the RS 6 Avant as well as the RS 7 – in addition to the RS 4 Avant, the new R8 range and the RS 5 Cabriolet, which were launched earlier in the year.
Audi’s sales in the first three quarters came primarily from its traditional best-sellers, the large SUVs and sedans.
The Audi Q7 remained the brand’s front runner with a total of 1,567 units sold across the region – an increase of 37.8 per cent (2012: 1,137).
The 7-seater SUV is followed by its smaller cousin, the Audi Q5 SUV, with 1,262 units (plus 30.20 per cent) and the Audi A6 sedan with 1,263 units (minus 3.3 per cent).
Audi’s flagship sedan – the Audi A8 L & S8, which will receive a model update in 2014 – ranks a close fourth with 1,196 units sold in the first three quarters of the year (minus 5.2 per cent).
“2013 will be the first time where we’ll cross the threshold of 10,000 units sold annually in the Middle East,” said Trevor Hill, managing director of Audi Middle East.
“This is a big achievement for us. As we grow in the region we have to maintain our Audi premium promise also in sales and after sales service and we’ve initiated a number of large-scale construction projects together with our regional partners to achieve that.”
The strongest markets in terms of year-to-date sales for the first three quarters of the year are the UAE with 3,235 units delivered to customers (2012: 2747) – an increase of 17.8 per cent over the same period last year, followed by Saudi Arabia with 1,403 units (2012: 1,420), and Kuwait with 1,018 units (2012: 948).
October year-to-date Audi’s figures are up 15.4 per cent compared to the same period last year, achieving sales of 8,593 vehicles across the region (2012: 7,449). – TradeArabia News Service