Jaguar 'webisode' to feature Mena business leaders
Dubai, November 25, 2013
Luxury car manufacturer Jaguar has revealed plans to collaborate with some of the Mena region's prominent business leaders and innovators for its latest branded entertainment project entitled ‘In the Boardroom’.
The 15-part webisode series aims to increase Jaguar's brand awareness among an executive audience and is set to air exclusively online over a four-month period from this month to February 2014.
The series will feature key regional business leaders including the well-known Emirati animation director, creator of the highly popular animated TV series Freej and chairman of Lammtara Art Production, Mohammed Saeed Harib; CEO of Mawarid, Mohamed Ali Mussabbeh Al Nuaimi; Saudi fashion blogger, stylist and consultant, Alanoud Al Badr and CEO of the Arab Strategy Forum (ASF), Dr Sulaiman Al Hattlan.
The interviews, which are filmed in Jaguar’s XJ saloon, sees the interviewees reveal the inspiration behind their boardroom success, covering a variety of topics ranging from their childhood dreams to their business aspirations.
Each webisode will be approximately three minutes long and will be hosted on the Jaguar Mena social platforms in addition to a variety of online business portals.
Hannah Naji, marketing director for Jaguar Land Rover Mena, said: “Consumers in this region are becoming increasingly sophisticated in their media consumption and we have witnessed a growing appetite for branded entertainment. Digital video has all the attributes of television with the great benefit of interactivity and brand recall.
“Jaguar XJ customers are not only business executives; they are innovators, experts and leaders in their field and design businesses, technologies and lifestyles that have an impact on our culture. We wanted to create content which resonated with them and I believe with the ‘In the Boardroom’ series, we have achieved just that.”
Jaguar has confirmed it will continue to invest in branded content in the future as a way to increase brand awareness and engagement among consumers in the region. - TradeArabia News Service