Friday 22 June 2018

Harley-Davidson Mena backs UN food programme

Dubai, December 9, 2013

Harley-Davidson Mena, a subsidiary of the iconic motorcycle brand Harley-Davidson Europe, Middle East and Africa, donated $30,000 to the United Nations World Food Programme (WFP) to feed school kids in the Mena region.

This amount was compiled from 11 countries during the Open House 2013 under the theme ”Come Together, Change Lives”; where it gathered riders to support the United Nations WFP for the third consecutive year while unveiling the iconic new 2014 models and the new Project Rushmore.

The Open House had attendees of all kinds be it Harley or non-Harley riders in countries across the GCC, Levant and North Africa. The Open House featured a parade ride to build camaraderie and community while coming together for an excellent cause.

The lineup included motorcycles by Project Rushmore, a comprehensive effort by Harley-Davidson to fundamentally improve every aspect of the riding experience for owners of its Touring motorcycles.

“We are proud to hand over this amount to WFP today. The Open House day was indeed a success and we thank everyone from the MENA region that made this event happen. We look forward to coming together and changing lives again next year in 2014 with more exciting new projects and bikes,” said Elsa Abi Nader, marketing manager, Harley-Davidson Motor Company Mena. – TradeArabia News Service

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