Lincoln MKZ makes Bahrain debut
Manama, December 15, 2013
The all-new Lincoln MKZ made its Bahrain debut at a special event hosted by Almoayyed Motors, the local Ford and Lincoln importer-dealer.
The first vehicle from the dedicated Lincoln Design Studio, the MKZ signifies the introduction of the reinvented Lincoln brand, which will focus on attracting a new body of premium automotive customers, reported the Gulf daily News, our sister publication.
It is positioned in the midsize luxury segment.
"The all-new Lincoln MKZ represents the future of Lincoln in both style and substance, featuring stunning design wrapped around intuitive, purposeful technology," said Ford Middle East marketing director Paul Anderson.
"It is proof of our commitment to deliver a new breed of Lincolns for a new generation of Lincoln clients - vehicles that are distinctive, elegant, full of technology and a delight to own."
Almoayyed Motors general manager Sandeep Mathur said the all-new MKZ marked a new Lincoln era for customers in Bahrain.
"We are confident that this new model will set the benchmark and standards of what luxury customers can expect from Lincoln moving forward," he stated.
"Our intention is to bring a whole new ownership experience to Lincoln owners, starting with unique features and technologies that elevate the driving experience, as well as sales and service experiences that promise to put them in a league of their own as Lincoln customers," added Mathur.
Key features include: a sweeping profile, one of the world's widest-opening retractable glass roofs; Lincoln drive control intelligent system that delivers a refined ride and engaging driving dynamics; a push button shift gear selector that enables flowing and architectural centre console design; a quiet, well-appointed interior enhanced by standard active noise control, genuine wood trim, full LCD instrumentation, and SYNC with MyLincoln Touch and class-exclusive inflatable rear safety belts supplementing eight standard airbags.
Lincoln is in the process of introducing four new vehicles in the next four years, said Mathur.-TradeArabia News Service
More Motoring Stories
- 303 deaths linked to recalled GM cars: Watchdog
- Rising luxury car sales drives tuning industry
- Global debut for Audi RS 5 model
- New taxi laws to curb accidents in Abu Dhabi
- Traffic chaos fear in Bahrain
- Toyota remains ‘world’s most valuable car brand’
- Yas Marina Circuit appoints new CEO
- Mercedes-Benz event shows off SUV range
- Qatar Rail backs Gulf Traffic Week
- Citibank in Bahrain F1 tickets offer
- New Renault Safrane arrives in Saudi
- Bentley announces key regional postings
- Jordan dealer launches Jaguar promotion
- New Maserati Ghibli launched in Bahrain
- BMW unveils mobile site, iDrive in Arabic
- Toyota holds body and paint contest in Bahrain
- 330 tonnes of specialist racing cargo for Bahrain
- Automatic licence holders 'can't drive manual cars in Qatar'
- Jaguar Land Rover wins advertising award
- Rolls-Royce to buy key Daimler stake
- Nissan develops ‘smart rearview mirror’
- Dubai Taxi to offer Wi-Fi Internet in cabs
- Infiniti unveils new engine for Q50 Eau Rouge
- Bentley to debut Continental GT Speed at Geneva
- 17 die on Saudi roads daily
- Gargash to build showrooms for China automaker
- Jaguar to launch new sports sedan
- Jaguar Land Rover launches pre-owned programme
- Nissan Patrol sales hit top gear in Jan
- Al-Futtaim wins control of Kenya motor firm