AXA launches new motor insurance campaign
Riyadh, January 15, 2014
AXA Insurance, a leading non-life international insurer in the region, which operates as AXA Cooperative in Saudi Arabia, has launched a new motor insurance campaign in the country.
The new communication campaign, which will run for a month, is aimed at highlighting the benefits of its customized motor insurance solutions.
AXA motor insurance products have been designed to cater to the customers’ needs in the kingdom and come with additional attributes such as international service standards, a digital presence plus unique brand and product features, said a statement.
The campaign follows a recent global study on the car insurance market, which found that people want to sign up for a motor insurance from a well-known and trustworthy international company, which offers reliable service levels at a reasonable premium.
Gary Lewin, CEO, said: “AXA Cooperative is happy to launch the motor insurance campaign in this growing Saudi Arabian market. The sector is under severe price pressure, with a risk of commoditisation. AXA Cooperative has worked and delivered a comprehensive motor insurance offer based on three key choices of protection for customers backed by our professional & trustworthy service.”
The campaign will roll out through television and radio advertisements, print, outdoor and online – both banners and click to call spots on leading portals. - TradeArabia News Service