2014 Kia Cadenza wins global recognition
Dubai, January 15, 2014
Kia Motors’ 2014 Kia Cadenza has been named the International Car of the Year (ICOTY) by Road & Travel Magazine (RTM) at the ongoing North American International Auto Show (NAIAS) in Detroit.
The all-new 2014 Cadenza’s stunning design combined with premium amenities and impressive value propelled the Kia brand into the premium sedan segment, and the ICOTY award adds to the growing list of accolades the Cadenza has earned since its launch in early 2013, a statement said.
The award marks back-to-back victories for Kia as the 2013 Optima mid-size sedan was honored by RTM with the ICOTY award last year.
“This year marks Kia’s 20th anniversary in the U.S. market, and in that time, we have become known for taking bold steps. The 2014 Cadenza is another leap forward for the brand and has brought new and affluent customers into our retailers, people who had never considered Kia before,” said Michael Sprague, executive vice president of marketing & communications, KMA.
“To win the prestigious ICOTY award two years running is a clear indication that our products continue to offer a world-class balance of design, amenities and value for today’s discerning car buyers.”
RTM presents two “Of the Year” awards annually; one for car of the year and one for truck. In addition to product attributes such as style, comfort and performance, the awards also consider how well the brand connects emotionally with the consumer through its marketing efforts.
The winners are chosen by the ICOTY jury, which consists of nationally renowned automotive journalists from respected publications such as Consumer Guide Automotive MSN Autos, New Car News Syndicate and RTM.
“The Kia Cadenza wins in this category for a variety of reasons, including Kia's remarkable effort to emerge in the entry-lux category,” said Courtney Caldwell, editor-in-chief of Road & Travel Magazine.
“Overall, the car is beautiful and affordable, making upscale style and performance attainable to mid-America. We applaud Kia's rapid rise from underdog to unbelievable!” – TradeArabia News Service