Lexus to showcase work by 3 top designers in Milan
Dubai, January 30, 2014
Lexus is set to hold a special exhibition of works by three world renowned designers at the Milan Design Week in April.
The exhibition entitled ‘Lexus Design Amazing 2014 Milan,’ will be held at the Circolo Filologico Milanese from April 8 to 13.
The three global designers to highlight the exhibition are Italian designer Fabio Novembre, Japanese designer Nao Tamura and the US design team of MIT Media Lab, Tangible Media Group, lead by Professor Hiroshi Ishii.
Each piece of work, created especially for the exhibition, aims to provide an unexpected encounter that goes beyond the field of automobiles. Each designer will work under the Lexus brand campaign concept ‘Amazing in Motion.’
Nobuyuki Negishi, chief representative, Mena office, Toyota Motor Corporation, said: “It gives us great pride at Lexus with our focus on pushing the boundaries of design to inspire the next generation of designers so that they can continue to break new ground with their works.
“With curiosity being the theme for the second Lexus Design Award, we hope to see some innovative designs this year at the Milan Design Week and celebrate the importance of great design with our support.”
The twelve winning awards from the second Lexus Design Award will also be displayed at the venue. - TradeArabia News Service