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Ford Focus sales grows 16pc

Manama, February 9, 2014

The Ford Focus global registrations from January through September grew 16.1 per cent year-on year, according to statistics.

The vehicle delivered an increase of 11 per cent total sales last year, with a 91 per cent growth in Bahrain against the previous year, said the Polk global vehicle registration data.

The Polk global vehicle registration data also pointed out that China was the biggest contributor with a total of 303,481 registrations, up 85 per cent year-on-year.

The buyers cited the vehicle’s exterior styling and generous level of equipment as key reasons for their purchase, with the Chinese intenders included the its design, safety and high quality.

In the Middle East, demand for the new Ford Focus ST exceeded expectations and sales were strongest in the UAE followed closely by Saudi Arabia, said the data.

The Focus ST accounted for nearly 10 per cent of Middle East Focus nameplate sales in 2013, it said.

Jim Farley, Ford executive vice president of global marketing, sales and service and Lincoln, said: “Our success with Focus serving more and more customers around the world underscores the strength of our One Ford plan. We remain absolutely committed to developing a full family of vehicles that, like Focus, offer outstanding quality, fuel efficiency, safety, smart design and value.” - TradeArabia News Service




Tags: Bahrain | Middle East | Ford | Sales | grow | focus | Chine |

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