Rolls Royce unveils first car podium at Abu Dhabi airport
Abu Dhabi, February 19, 2014
Rolls Royce has partnered with JCDecaux SA, a leading outdoor advertising company, to launch the region's first-ever car podium at Abu Dhabi International airport.
This campaign, a media first for the brand in a JCDecaux Airport concession, has been strategically placed in the new arrival hall of Abu Dhabi International Airport.
JCDecaux SA in tieup with Rolls Royce has executed the exclusive public display of their latest model, “The Wraith”, in the UAE in collaboration with Abu Dhabi Airports, said a senior official.
"We are delighted that JCDecaux Abu Dhabi has been selected by Rolls Royce to unveil the latest Wraith model in the country. As one of the world’s most prominent airports, Abu Dhabi International Airport is part of the premium network of major international airports where JCDecaux operates advertising concessions," remarked David Bourg, the CEO of JCDecaux Middle-East.
"The exceptional advertising opportunities offered by Abu Dhabi International Airport are a strategic choice for Rolls Royce to reach their luxury target audience and to demonstrate their brand’s values with an innovative, aesthetically pleasing, and engaging campaign for passengers, an example that will certainly be closely watched and emulated by airports around the world," he added.-TradeArabia News Service