Lexus Mideast sales up 19 per cent
Dubai, February 20, 2014
Lexus recorded a 19 per cent growth in its sales in the Middle East last year, selling 37,284 vehicles in the luxury segment.
With its focus on leading edge innovation and design in line with its brand campaign theme of “Amazing in Motion”, Lexus continues its impressive ascent to rank among the top in the luxury car segment across the region, statement said.
Leading the charge for the sedan range, the sales for the Lexus IS grew 63 per cent, while the LS registered a 55 per cent increase in sales during the year.
In the SUV category, sales of the Lexus GX grew by more than 63 per cent during 2013.
Nobuyuki Negishi, chief representative of Mena Representative Office, Toyota Motor Corporation, said: “Our emphasis on design excellence has been a significant factor in the overall look and feel of our cars with a deep commitment to world class design and this has helped us maintain our growth momentum in the luxury segment.
“Building on the three main pillars of aggressive design, dynamic performance, and advanced environmental and safety technologies, we have made consistent, innovative progress and seen strong customer acceptance of our new design philosophy.” - TradeArabia News Service