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Toyota sees Mideast sales up 10pc

Dubai, February 24, 2014

Toyota has announced a consistent growth in sales in the Middle East selling 691,631 units in 2013 with a 10 per cent growth compared to the previous year.

The sales in the GCC grew by seven per cent to reach 633,037 units against 2012, while sales in the Levant and Iraq increased by 72 per cent to reach 45,289 units against 2012, reported the Gulf Daily News, our sister publication.

It was also a record year for the Camry with Toyota reaching the milestone of one million Camrys sold in the GCC and Yemen since being first introduced in 1992.

Mena office chief representative Nobuyuki Negishi said 2013 has been a satisfactory year for Toyota as the Japanese auto giant continued to reinforce its leadership position in the region with the help of distributors.

"Last year, we introduced new and exciting models to enhance our market leadership in the region with steady sales and a sustained performance to end the year on a high note," he noted.

Negishi highlighted the success of Toyota's new design direction which has caught the imagination of customers.

"This new design philosophy has led us to develop cars with dynamic and exciting exterior designs while increasing the fun to drive quotient as exemplified by the RAV4, Avalon, Yaris and Corolla in terms of our recent launches," he added.-TradeArabia News Service




Tags: Middle East | Toyota |

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