51pc Dubai car buyers 'dissatisfied' with price
Dubai, February 27, 2014
About 51 per cent of car buyers in Dubai deem that the price they pay for their vehicles is ‘unreasonable,’ said a report.
A car consumer poll by the Department of Economic Development in 2013 included feedback from 890 customers dealing with 10 leading car dealers in Dubai, said the 7Days report.
"A significant number of buyers are from the middle income group and they are looking for high quality and cutting edge technology along with competitive prices," Omar Bushahab, chief executive officer of commercial compliance and consumer protection (CCCP) at DED was quoted as saying.
Some car agencies are addressing these demands appropriately and the rating shows they are the ones that get the best outcomes, he said.
Despite this, the survey found that about 23.7 per cent of consumers are generally dissatisfied with car agencies in Dubai.
It also found that a top concern for 41.3 per cent of consumers in the car sector is lack of clarity in policies on warranty and services.
The survey also pointed out that about 84 per cent of customers go back to their dealer for after-sales service.