Nissan eyes ME expansion; team strengthened
Dubai, March 18, 2014
Having experienced strong and continuous growth in the Middle East during 2013, Nissan plans to expand its operations in the region.
Sales and marketing strategies and campaigns have been developed that will reach new markets and new customers in Iraq and Turkey, said a statement.
In order to achieve its mid-term objectives, Nissan has created a department fully dedicated to sales alongside a new ‘director of marketing’ position - both essential steps to grow existing market share and break into new territories, it said.
Deputy managing director and director of sales, Mustansir Lakdawala, will lead the core sales team where his extensive experience of implementing retail strategy will prove invaluable.
Monal Zeidan rejoins Nissan in the newly created director of marketing role. He will work hand-in-hand with sales, after sales and corporate communications to support business growth.
Commenting on Nissan’s reorganization in the Middle East and expansion plans, Samir Cherfan, managing director at Nissan Middle East, said: “This is an extremely exciting time for us and our customers. The sales and marketing innovations will ensure we can further develop the key elements of our success and raise the bar even higher. Our two new appointments have a fantastic track record and we look forward to seeing their experience and expertise benefit and grow the business. 2013 was a tremendous year for Nissan in this region and our mid-term goals will make sure we build and sustain that success.”
In December 2013, Nissan Patrol sales increased by 58 per cent compared to 2012, representing an SUV market segment share of 28pc. Similarly, the Nissan NV350 Urvan achieved a record segment share of 26.3pc in the 3rd Quarter of the 2013 fiscal year. The Nissan NV350 Urvan has also become the best-selling vehicle in its class in Qatar in Q3 fiscal 2013, it said. – TradeArabia News Service