DuPont Refinish rebranded as Cromax
Manama, March 20, 2014
Kanoo Paint Center (KPC), total automotive paint solutions provider and a division of the Ebrahim K Kanoo Group, has announced Cromax as the new brand name for DuPont Refinish, a leading global brand of automotive refinish systems.
A bold new logo also visually conveys the spirit of the brand, said a statement.
The announcement took place during a special event on March 20 at the KPC premises in Salmabad, with the attendance of KPC’s top management, Cromax regional delegation and media representatives.
“The Cromax name and vibrant logo provide a fresh, new look to a superb line of refinish products that enjoy tremendous loyalty among thousands of body shop customers, distributors and importers involved in the refinish business around the world,” said Clive Gray, Axalta Coating Systems, managing director, refinish.
The Cromax family of brands promises improved productivity, backed by products engineered for easy, quick and accurate application. Cromax includes all of the product lines that are part of the DuPont Refinish franchise, such as Cromax Pro, Cromax Basecoat, Imron Fleet Line and Centari. Everything about the individual product lines will remain the same – the same quality, formulations and technology will continue to provide customers with innovative solutions, said the statement.
Ebrahim Akbar, senior manager at Toyota Plaza Service Center, said: “Cromax, high quality automotive paints products, along with KPC’s presence in the Bahraini market represents new standards for the automotive paint sector.”
KPC state-of-the-art center offers comprehensive solutions for automotive painting products and services, equipped with the latest tools and techniques. The training division provides the necessary education required to raise the level of the existing workers’ skills managed by fully qualified professionals. - TradeArabia News Service