Nissan wins 4-year UEFA Champions League deal
Dubai, April 7, 2014
Nissan Motor has signed a four-year deal with UEFA Champions League including the UEFA Super Cup.
The deal will establish the Japanese manufacturer as an official partner worldwide from 2014/15 to 2017/18 seasons, said a statement.
Roel de Vries, corporate vice president and global head of marketing and communication for Nissan, said: “Innovating to excite is what Nissan does, and as partners with UEFA we are looking to introduce new ways in which to enrich the UEFA Champions League experience.”
“Europe’s most prestigious football competition will be an important global platform for Nissan, and our aim is to show fans all over the world the excitement of both football and our cars.”
As an official partner, Nissan will have extensive rights to the matches, pre-match training sessions, content, media, hospitality, events and the final.
Guy-Laurent Epstein, marketing director of UEFA Events SA, said: “We are delighted to have Nissan as an official partner of the UEFA Champions League as of next season. We feel that the partnership will provide a great deal of innovation and excitement across all markets worldwide, and we are convinced that Nissan can use the platform that the UEFA Champions League offers to further build on their current success.”
Samir Cherfan, managing director, Nissan Middle East, said: “The UEFA Champions League’s appeal reaches right around the world, and some of the most passionate football fans are to be found here in the Middle East.
“As such, the benefits of Nissan’s historic partnership will be felt here where we can share in the excitement of the world’s most competitive championship with our customers. We look forward to the 2014 season kick off.” - TradeArabia News Service