Andreas Bodemer, vice president, Bosch Automotive Aftermarket MEA,
with Shoichi Sakuma, president Bridgestone Retail MEA
Bosch Aftermarket teams up with Bridgestone
Dubai, April 9, 2014
Bosch Automotive Aftermarket Middle East and Africa has teamed up with Bridgestone to offer motorists a comprehensive one-stop solution for car servicing and maintenance.
The two world-leading automotive suppliers today officially announced their partnership which sees Bosch supplying Bridgestone’s First Stop stores with auto parts including Bosch filters, wipers, brakes, batteries, and light bulbs.
Bosch products will be sold at the Bridgestone’s First Stop stores dotted throughout the UAE, and other Middle East and Africa region, while Bosch will also provide staff training and sales support as part of the new agreement.
Andreas Bodemer, vice president of Bosch Automotive Aftermarket, Middle East and Africa, said: “As part of our efforts to serve the car drivers with premium quality products on an attractive price-level, we are expanding our sales channels via important strategic partnerships.”
“The Bridgestone’s First Stop stores bring safety and reliability to the UAE’s roads, and we are delighted to supply them with our range of auto parts that customers can easily identify as being reliable and top quality,” he added. – TradeArabia News Service