Infiniti sees Mideast sales up 19pc
Dubai, April 14, 2014
Hong Kong-based motor company Infiniti has registered a 19 per cent growth in its sales across the Middle East region in 2013 which rose to 5,892 units from 4,942 the previous year.
Significant increases were also seen across the GCC in the financial year 2013 (April 2013 to March 2014) thus making Infiniti one of the fastest growing premium automotive brands in the market.
The company said about 784 units were sold across the region in March last year compared to 653 the year before. QX60 became the best-selling model with 1,489 units sold. Another of its model, QX80 saw its sales surge 24 per cent to 1,148 units.
Juergen Schmitz, the general manager, Infiniti in the Middle East, said the Arab region is a very important market for Infiniti globally.
"The region provides our third highest market share worldwide and we are committed to growing further. To achieve this we have a robust mid-term plan in place which took a significant step forward last week as we began our strategy for strengthening of our position in Saudi Arabia," he remarked.
According to him, Abu Dhabi and Qatar topped the sales chart in the region with a 40 per cent growth over the previous year. Bahrain came second with a 30 per cent increase in sales, while Dubai posted a 24.5 per cent growth over 2012.
In 2013, Infiniti’s strong line-up of SUVs contributed to over 75 per cent of total sales volume with QX60 and QX70 remaining Infiniti’s core models.
However, QX80 achieved an all-time monthly record high in March 2014. QX50 also had a good year and became one of the most popular models in its class with a 16 per cent rise in sales, stated Schmitz.
“With our partners across the region delivering impressive results, an in-demand performance model range and sales of Q50 beginning across the region this month, we enter the new financial year with confidence,” he added.-TradeArabia News Service