Land Rover unveils Discovery Concept SUV
Doha, April 15, 2014
Land Rover has unveiled its Discovery Vision Concept SUV in New York, a vision of Land Rover’s future family of Discovery vehicles, the first model of which is due in 2015.
The concept car previews dynamic new design language and an array of innovative versatility and capability features, while also showcasing pioneering technologies from Jaguar Land Rover’s advanced research division.
The Discovery Vision Concept was unveiled alongside a scale model of the Virgin Galactic spacecraft at a spectacular event aboard the USS Intrepid – a sea, air and space experience centre – in Manhattan, a day ahead of the opening of the New York Auto Show 2014.
With the Discovery poised to transition from a single model to a new family of vehicles which will redefine the leisure SUV category, the Discovery Vision Concept offers a preview of Land Rover’s vision for the range, and the modern, premium design language of future models.
Phil Popham, group marketing director, Jaguar Land Rover, said: “We announced at the Geneva Motor Show in March that the Discovery family is set to evolve. And it is apt that in the 25th anniversary year of the original Discovery that we preview how this evolution will take us forward into a daring new era. The Discovery Vision Concept gives us the first stunning glimpse into this hugely exciting future.”
The Discovery Vision Concept alludes to its unique lineage with design elements such as the stepped roof and alpine lights. Far greater attention than ever before has been given to creating relevant versatility combined with compelling design. This is a radical and sharply focused approach to embodying Land Rover’s vision of the ultimate leisure SUV.
Gerry McGovern, design director and chief creative officer, Land Rover, said: "The Discovery Concept vehicle represents a Vision of our future family of leisure SUVs. Its modern, relevant and compelling design is a significant shift from Discovery as we know it, while well considered practicality, configurability and Land Rover’s capability seamlessly blend to create a highly desirable vehicle that connects on an emotional level.”
The advanced interior is both spacious and versatile with a whole array of innovative features; this multi-lifestyle versatility is epitomized by highly reconfigurable seating.
By folding the seats flat or sliding them forward or back, via the touchscreen menu, the vehicle can be converted from its standard seven-seat layout to a six-seat, five-seat or even a four-seat ‘limousine’ mode. Detachable, carry-away stroller-style luggage is seamlessly integrated into the vehicle doors, while accessories cleverly integrated into the seatbacks offer high levels of convenience to the passengers seated behind.
A versatile evolution of the Discovery’s tailgate incorporates a powered, single-piece design; in conjunction with a deployable rear sill step and a folding bench seat in the loading area, it creates a flexible event platform with social seating for active lifestyles. On its own, the sill step can also be fitted with a bike/ski rack.
The theme of versatility continues with the materials used in the Discovery Vision Concept interior. The cabin is finished in two innovative types of washable and water- and oil-repellent Foglizzo premium leather that can be cleaned in seconds. Wood veneer on the floors and instrument panel and bespoke accessories lined in Harris Tweed help to create a warm, uniquely British feeling of quality and craftsmanship.
Dr Wolfgang Epple, director of Research and Technology, Jaguar Land Rover, said: "The Discovery Vision Concept demonstrates where Jaguar Land Rover’s pioneering technology and great, modern design could take the SUV in future. It showcases the innovative approach that continues our leadership of the off-road segment. Smarter, more connected, more desirable and more capable – the Land Rovers of tomorrow will be fully and perfectly integrated into everyday life." – TradeArabia News Service