The 2014 Chevrolet Silverado
Chevrolet posts 47pc sales growth in UAE
Dubai, April 22, 2014
Chevrolet has posted a 47 per cent increase in sales in the UAE for the first quarter compared to the same period last year, making the country one of the highest growing markets in the Middle East for the quarter.
UAE is also one of the highest performing markets on a monthly basis with March sales up 40 per cent over the same month last year.
The result is driven by strong growth across Chevrolet’s impressive range of cars, crossovers, pickups and SUVs. Most carlines experienced double or triple digit growth for the Q1 period.
The trucks that experienced the highest growth in the first quarter were the Silverado pickup; the Tahoe and Suburban full size SUVs, the Traverse crossover and midsize Trailblazer SUV.
The passenger cars that contributed the most to the Q1 growth included Spark city car, the sporty Camaro and the world’s bestselling Chevrolet, the Cruze. The flagship Impala has already been making its presence felt since its launch in June last year. In Q1 the Impala was responsible for nearly 20 per cent of all Chevrolet passenger car sales.
Maurice Williams, president and managing director of General Motors Middle East said, "It's fantastic that so many customers are experiencing not only the extensive features that our vehicles offer, but also the Chevrolet Care servicing programme and low cost of ownership that comes with having a Chevy."
The performance from the UAE market has worked to bolster Chevrolet's overall profitability in the region, with the brand enjoying 9 per cent sales growth for March. This is because passenger car sales in the region were up 11 per cent and truck sales grew 9 per cent last month.
The UAE was one of the markets that posted the highest growth for Q1. Jordan, Oman, Qatar and Bahrain also produced particularly strong results.
The growth is likely to continue, with the recent launch of Chevrolet’s first small SUV, the Trax as well as a number of highly anticipated launches in the coming months, said Williams.
These include the all-new 2015 Tahoe and Suburban as well as the 2015 Silverado Heavy Duty model and a new convertible Corvette Stingray. – TradeArabia News Service