Audi TT inspires pavilion design
Ingolstadt/Basel, June 24, 2014
German automaker Audi recently presented its first-ever architecture installation designed by Konstantin Grcic, a top industrial designer, and inspired by the new Audi TT at this year’s Design Miami/Basel.
Grcic used parts of the TT to create a mobile space that transfers the technology of automotive engineering to architectural design.
The polygonal TT Pavilion is an accessible element that can be constructed as a free-standing object at any site.
“For me, the Audi TT is a car that you drive from the city out into the countryside. I respond to this experience with a pavilion concept that stands as a point of destination at a remote site,” Grcic said.
Mounted on pylons, the pavilion can easily be set up in uncertain terrain. The construction uses the modern techniques of prefabricated home construction. The seven original tailgate doors of the Audi TT are a distinctive feature of the pavilion that lends it a futuristic appearance.
“Cars are industrially produced, mobile pieces of architecture. They not only offer protection but also are perfectly equipped functional spaces for working, communicating, eating and relaxing,” Grcic said.
“Audi is very close to industrial design, since the design of our cars is always an expression of technology,” explained Marc Lichte, chief designer at Audi. “With his designs, Grcic places functionality at the center and lends everyday products a surprisingly distinct design.”
In collaboration with Audi, Grcic was given a free hand and selected the Audi TT as his source of inspiration.
“The Audi TT is a very iconic car in my view, and therefore especially interesting,” Grcic explained. With its rigorously geometric and formally coherent design language, the very first TT from 1998 embodied a concept from the start: radical in design, it was a car that wanted to be driven. Audi is blazing a trail with the new TT while also retaining the timeless beauty of the original.
The TT Pavilion was displayed together with the new Audi TT Coupé and its virtual Audi Cockpit from June 17-22 at Design Miami/Basel. The exhibit is considered the most important forum for classic and contemporary avant-garde design, a statement said.
Konstantin Grcic first trained as a cabinetmaker at the British John Makepeace School and began studying industrial design in 1988 at the Royal College of Art in London. He began his career with Jasper Morrison and in 1991 founded his own design studio in Munich, KGID (Konstantin Grcic Industrial Design). – TradeArabia News Service