Audi ME posts 11pc sales growth in H1
Ingolstadt, July 9, 2014
In the first six months of this year, Audi Middle East reported sales of 5,689 vehicles, an 11 per cent rise on 2013 figures, with the spring launch of the all-new A3 sedan fuelling this achievement with 347 cars sold, said a top official.
“This success was supported by the continued growth of our sport-utility cars and models in the top premium segments,” added Trevor Hill, managing director of Audi Middle East.
Sales improved throughout the line-up. The Audi Q7 was the best-selling model and posted a sales gain of 7 per cent with 1,143 units sold, closely followed by the Audi A8, Q5 and A6. The UAE continues to be the biggest market for Audi Middle East with 42 per cent of the total volume, followed by Saudi Arabia (20.6 per cent) and Kuwait (11.3 per cent).
Globally, Audi achieved a year-on-year sales growth of 11.4 percent, registering the best first half year in company history.
The German automaker delivered around 869,350 cars to customers in the first six months. In June alone, the company delivered around 155,450 cars worldwide, exceeding the figure in the same period last year by 10.8 per cent.
The premium brand grew particularly strongly in North America, increasing sales by 21.2 percent year-on-year.
“In the first half of this year we have already delivered more cars than in the whole of 2005,” said Luca de Meo, member of the Board of Management for Sales at Audi.
For three years in a row now, Audi Middle East reported a double digit growth. Luca de Meo continued: “The successful A3 family and the full-size segment in particular helped accelerate our global growth in the first six months. We’re also optimistic for the upcoming months and will carry forward the momentum from the first half of the year.” – TradeArabia News Service