Al-Futtaim appoints new Toyota marketing head
Dubai, July 14, 2014
Al-Futtaim Motors, the exclusive distributor of Toyota in the UAE, has appointed Patrick Fourniol as the head of marketing for Toyota.
Fourniol is a veteran automotive marketer, with industry experience that spans many markets and a proven track record in building brand equity for some of the world’s most iconic car brands such as Toyota, Renault and Volkswagen.
He joins Al-Futtaim from Renault Germany, where he was marketing director since 2011. Prior to that, he had served Renault from the position of VP Marketing Communications Worldwide.
Fourniol had also served for four years at Toyota Marketing Europe (TMME) as regional senior manager Toyota Sales Operations.
“Toyoto is certainly a leading brand in the automotive world. I was impressed with Al-Futtaim Motors for both the size of its operation and its clear and ambitious vision. Toyota, Al-Futtaim group and the UAE as a country represent a promising platform for growth,” he said. - TradeArabia News Service