Lexus Bahrain unveils responsive website
Manama, July 21, 2014
Ebrahim K Kanoo in association with 4Spots Bahrain has launched the first responsive automotive website in Bahrain, www.lexus.com.bh.
The website will enrich the browsing experience by delivering its content and functionality across mobile, tablet and desktop devices, said a report in the Gulf Daily News (GDN), our sister publication.
"The launch of the new Lexus website is in line with our ongoing effort to improve communication by providing the best experience for our users while they browse for information about our vehicle range, maintaining the high standards that Lexus demands," said Ebrahim K Kanoo Lexus and Toyota marketing manager Ayman Shehadeh said.
"With a variety of devices in the market today, it was important that we designed a website that gave users the optimal immersive, rich experience across devices to meet a consumers expectation with the Lexus Brand," he said. The term "Responsive Design" was coined in 2010.
"With more than 65 per cent of traffic for websites coming in from mobile and tablet devices, today's connected consumers use websites to assist in research and analysis prior to any purchase," said 4Spots co-founder Srusti Ranjan.
"Based on this critical knowledge, the website was designed with a responsive structure as per the international standards of perfection that Lexus demands.
"Responsive design is a technique that allows the website to adapt its layout to the viewing environment of the device - be it a desktop, notebook, tablet, phablet or a mobile.
"One cannot simply provide a desktop-based website for a premium brand and expect 60 per cent of the audience to pinch and zoom to view the same website on their mobile," he said.
Consumer research also found that users who purchased premium vehicles conducted research out of tablets and mobiles, referring to friends and loved ones prior to making a decision.
As a result, the new website delivers detailed information on the various vehicles, features and options in a simple yet efficient way irrespective of the device through which they've approached the website.
The website also features simple tools that subtly allow the user to navigate with the least number of interactions and find interactive content with regards to a vehicle of their choice. - TradeArabia News Service