Nissan Patrol's sales surge 103pc
Manama, August 19, 2014
The Nissan Patrol shattered sales records throughout the Middle East last month.
The July sales for the region hit a record monthly high of 3,581 units, a substantial rise of 103 per cent on the same month in 2013, said a report in the Gulf Daily News (GDN), our sister publication.
In the UAE, a record 1,506 Patrols left the showroom floors while Oman (702 units) and Qatar (316 units) also notched all-time highs.
Kuwait (347 units), Bahrain (95 units) and Saudi Arabia (316 units) added to the impressive record tally in the GCC countries.
Nissan recorded dramatic July year-on-year increases in the UAE (72 per cent), Qatar (57 per cent), Oman (63 per cent) and Kuwait (80 per cent).
“Last year saw Nissan register a 32 per cent market share in the Gulf market,” Nissan Middle East managing director Samir Cherfan said.
“That is expected to be boosted even further when the figures are totalled at the end of 2014 due to the surge in Patrol sales.
“Patrol has built a reputation for being one of the most durable, reliable and capable off-road vehicles in the market.
“Many buyers of the Patrol in the Middle East region are extremely loyal to the vehicle.
“Breaking sales records is an affirmation of the Patrol's popularity in the region, we look forward to further achievements throughout the rest of the year,” he added.
According to the latest sales statistics, Nissan Patrol commands a commendable 28 per cent of the top-end SUV segment in the Middle East.
The model is developed specifically for the Middle East's climate and terrains.
To assure its durability, Nissan engineers have invested over 13,000 hours in testing Patrol prototypes in the region. - TradeArabia News Service