Saturday 10 October 2015

Yas Marina Circuit unveils new Formula 1 app

Abu Dhabi, August 19, 2014

Yas Marina Circuit has launched its new YasHUB smartphone and tablet app, to provide the latest news and information during the build-up to the 2014 Formula 1 Etihad Airways Abu Dhabi Grand Prix.

It wll also give end-user experience to visitors to the circuit on the race weekend and will allow all aspects of racegoers’ weekends to be tailored into a bespoke package, said a statement.

The app was developed in close collaboration and consultancy between internal Yas Marina Circuit stakeholders and its external partners, SMG Mobility, the mobile devision of Starcom MediaVest Group and Flip Media.

Nick McElwee, director of sales and marketing at Yas Marina Circuit, said: “This app really does enhance visitors’ experiences massively in the build up to and during the race weekend.”

“But more importantly, its development signifies Yas Marina Circuit’s evolution away from our previous incarnation as a traditional advertiser for our first ever Grand Prix race in 2009 towards our new reality as a content publisher and media brand. A brand that is highly active in the social space and one that builds meaningful and lasting interactions with our thousands of global fans.”

The app is available for free download at the Apple and Google Play Android stores and offers a range of features to users.

It includes a ticket selector that allows racegoers to tailor their own ticketing package from a wide range of available options, from choice of seating, food and beverages and entertainment all the way through to Paddock or VIP access options.

The app will keep users up-to-date on all the latest Formula 1 news everyday for the next 100 days with informative and exciting content updated constantly, said the statement.

As well as race weekend management, during the next 100 days, the app keeps users up to date on all the latest Formula 1® news every day with informative and exciting content updated constantly.

Flip Media worked with SMG Mobility to implement the technical brief for YasHAB.  - TradeArabia News Service

Tags: Smartphone | Circuit | Yas marina | Tablet | app |

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