Wednesday 20 June 2018

Oman Air, Aston Martin in new Lagonda testing tie-up

Muscat, August 25, 2014

Oman Air has announced its partnership with Aston Martin, which sees the Middle Eastern carrier bring the marque’s yet-to-be-launched Lagonda to Muscat.

The partnership is a part of Aston Martin’s early testing programme, the company said.

Reviving the iconic Lagonda name from Aston Martin’s heritage, the brand new car is a top-of-the-range, luxury four-door super-saloon which has been designed exclusively for the Middle East market, it said.

Neil Slade, general manager for Aston Martin in the region, said: “My sincere thanks go to the Oman Air team for bringing our latest flagship to Oman. We are so proud to have the Lagonda here on the ground for the first time, and Oman is the ideal testing-ground for a car which has been specifically designed for customers in the Middle East. We are immensely proud of our ongoing partnership with Omani motorsports star Ahmad Al Harthy’ and the Oman Racing Team and are very happy to be working so closely with Oman Air, one of the team’s key sponsors, and to be strengthening our relationship with the Sultanate”

The car, which designer Marek Reichmann has created as ‘exceptional automotive art’, will only be produced in limited numbers and all purchases will be through invitation only for its Middle Eastern customers, a statement said.

The Lagonda will, therefore, be a rare commodity, it said. – TradeArabia News Service

Tags: Aston Martin | Oman Air |

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