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Hitachi, Clarion in deal to develop connected cars

DUBAI, September 22, 2014

Hitachi Data Systems Corporation (HDS) has partnered with Clarion Corporation of America, a leader in consumer and commercial mobile electronics, to jointly research and develop new data-driven solutions for deployment in the next generation of Clarion in-vehicle connectivity products.

The collaboration will give drivers and manufacturers usable insights that will lead to improved auto performance and safety, increasing value across the burgeoning market for connected cars, said a statement.

Aaron White, general manager Middle East and Pakistan, HDS, said: “Given the extraordinary proliferation of the local auto industry, with double-digit year over year growth in the UAE, there is a clear requirement for the type of machine-to-machine data research this partnership is championing.

“There is also a booming transport infrastructure industry running alongside it. Local roads, rail projects, and smart infrastructure all depend on our ability to store and analyse vast quantities of data as we learn about and adapt to traveler behaviour in the region. The predictive analysis and real time monitoring of these links will result in a smooth and efficient growth path in this critical industry.”

The companies will further explore this data-driven side of in-vehicle connectivity to bring connected services to existing cars, trucks and fleets.

The collaboration seeks to build upon strengths of each company and aims to establish packaged solutions that obtain, correlate, and visualise onboard data (OBD) that will be available in nearly all automobiles.

They expect to formulate new physical and virtual solutions that bring added value to both the consumer and the manufacturer by providing more intelligent and enhanced onboard equipment, and by fostering a closer relationship between the provider and the end user.

With enhanced infotainment and telematics services, drivers will be able to safely access new in-car services, such as weather and GPS data, to enable continued mobile connectivity even as models evolve.

Ultimately these new M2M technologies and capabilities will enable connected cars to interact with their environments, sharing important information with and from connected cities.
 
The connected car initiative will provide a variety of benefits to many participants in the automotive industry, including manufacturers, underwriters, fleet management, heavy industry and consumers.

Allen H Gharapetian, vice president of marketing and product planning for Clarion, said: “Our new partnership with Hitachi Data Systems allows us to deliver more active and real-time information to drivers. We are working with HDS to make driving and traveling in cars safer, more entertaining and significantly more personalized to both the vehicles’ specifics and drivers’ preferences.”

Aaron White, general manager Middle East and Pakistan, HDS, said: “Given the extraordinary proliferation of the local auto industry, with double-digit year over year growth in the UAE, there is a clear requirement for the type of machine-to-machine data research this partnership is championing

“There is also a booming transport infrastructure industry running alongside it. Local roads, rail projects, and smart infrastructure all depend on our ability to store and analyse vast quantities of data as we learn about and adapt to traveler behaviour in the region. The predictive analysis and real time monitoring of these links will result in a smooth and efficient growth path in this critical industry.” - TradeArabia News Service




Tags: Car | Solution | Connectivity | Hitachi | Clarion |

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