Nissan Motors, one of the leading automotive brands, has announced Yaya Touré, three-time African Footballer of the Year and UEFA Champions League winner, as its newest global ambassador.

The Manchester City and Ivory Coast midfielder has agreed to a deal which will see him work alongside Nissan’s global UEFA Champions League and Orange Africa Cup of Nations 2015 partnerships.

Toure joins Nissan’s star-studded team of UEFA Champions League ambassadors, which includes the recently announced Barcelona and Spain midfielder, Andrés Iniesta and PSG and Brazil defender, Thiago Silva.

The UEFA Champions League ambassadors will work with the company as part of the Engineers of Excitement programme, which aims to enhance the experience of football fans through a range of activities including the exclusive Goal of the Week competition. Touré will also star in a series of new television and print advertisements for the UEFA Champions League due to premiere in February 2015.

As the face of Nissan’s advertising campaign in Africa, Yaya Touré will play a key role around Nissan’s Orange Africa Cup of Nations 2015 sponsorship, further connecting football fans with the brand and helping increase excitement around its innovative range of products.

Roel de-Vries, corporate vice president, global head of marketing, communications at Nissan, said: “Nissan is delighted that Yaya Touré has joined our team as a global ambassador. As one of the greatest midfielders of his generation, Yaya Touré is the perfect ambassador for our brand as he possesses great all round skills combining pace, power and high technical ability - features Nissan incorporates into its vehicles.”

Nissan is the official global automotive sponsor of the UEFA Super Cup and UEFA Champions League, with a four season deal that will cover the period 2014/2015 to 2017/2018. Nissan is the official global automotive supplier to the Orange Africa Cup of Nations 2015 covering the qualifiers and the finals. The tournament is now in its 30th year and kicks off in Morocco on January 17, 2015. – TradeArabia News Service