Elantra has sold 10 million units globally
Hyundai Elantra surpasses 10m units in sales
DUBAI, November 10, 2014
Hyundai Motor’s award-winning Elantra recently sold its 10 millionth unit globally.
The Elantra is Hyundai’s first model and one of only 10 cars in the history of the auto industry to reach 10 million sales. Elantra was launched 24 years ago in 1990 and hit this mark by selling an average of 420,000 units per year, or approximately 1,100 a day.
The mid-size Elantra - renowned for its space, practicality and safety - has already enjoyed significant success in the Middle East and Africa. In 2013, the Elantra was Hyundai’s top selling model in the Middle East, with over 95,851 units sold, while recording sales of 13,230 units in Africa in the same period. Its popularity with customers in the region ensures that it leads the mid-size segment along with the Toyota Corolla.
Tom Lee, head of Hyundai Africa and Middle East Regional Headquarters, said: “Reaching this milestone is testament to the enduring appeal of the Elantra in Africa, the Middle East and across the world.
“Hyundai continues to surpass expectations by offering stylish mid-size cars equipped with features once only found in luxury vehicles, which is set to help continue the Elantra’s success in the future.”
The Hyundai Elantra was upgraded in early 2014, introducing a number of exterior and interior design upgrades, including new chrome mouldings and pure leather seats. A range of cutting-edge features, such as a highly integrated information system via a 3.4 inch OLED display screen, ventilated seats and the introduction of an enhanced 6-speed transmission system, were also added.
The fifth generation of Elantra continues its high value proposition as a strong choice in the highly-competitive mid-size car segment. This has been validated by several coveted accolades over the model’s lifecycle, including ranking the highest in its segment for initial quality in the influential J D Power 2014 US Initial Quality Study (IQS). The Elantra also topped its class for three years running in ALG’s influential annual Residual Value Awards. – TradeArabia News Service
