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The opening event of the 2014 Dubai Motor Festival

Infiniti F1 Showrun to open Dubai Motor Festival

DUBAI, November 10, 2014

Infiniti Middle East will kick start the opening event of the 2014 Dubai Motor Festival when it presents the Infiniti F1 Showrun on November 19, in Dubai, UAE.

Crowds at SkyDive Dubai will be treated to the unique sight of the 560-horsepower Infiniti Q50 Eau Rouge concept and the Infiniti Red Bull Racing 2011 FIA World Championship winning RB7 race car demonstrating their awesome prowess live on the streets of Dubai.

These ultimate performance cars will be driven by two of the best drivers in the world: Infiniti Red Bull Racing’s quadruple FIA Drivers’ Formula One World Champion, Sebastian Vettel, and this season’s standout debutant, Daniel Ricciardo.

Jin Chwen Ong, director, Dubai Motor Festival, Dubai Festivals and Retail Establishment (DFRE), said: “Dubai Motor Festival has become a special season that provides families, enthusiasts, dealers and automotive brands the opportunity to come together under one umbrella in a happening city like Dubai.

“We welcome the participation of world-class brands of the calibre of Infiniti, and its various events and activities is a true manifestation of the core strategy of this citywide initiative – to provide motoring entertainment to families, as well as offering renowned brands and dealers the perfect platform to showcase their business innovation and also reach out to their target audiences from the motoring capital of the region. As the opening act, we are confident that the Infiniti F1 Showrun will set the correct tone and tempo and give the second edition of the festival a flying start”.

Juergen Schmitz, managing director, Infiniti Middle East, said: “Infiniti F1 Showrun exemplifies the passion for performance which we are committed to sharing with our customers and like-minded enthusiasts. Bringing both the Infiniti Red Bull Racing Formula One showcar and the Infiniti Q50 Eau Rouge to the streets of Dubai will be a unique and exciting event.”

He added: “We are honoured that Infiniti F1 Showrun will open the Dubai Motor Festival event which has been made possible by the exemplary partnership forged by Dubai Festivals and Retail Establishment.”

The Infiniti F1 Showrun roars into life when the RB7 fires up and the drivers’ parade begins. For the next hour, petrol heads will be treated to a gala display of raw horsepower, extraordinary driver skill and the opportunity to get up close to some of the biggest stars in Formula One. Entry to this exciting opener of Dubai Motor Festival is free of charge.

This will be the region’s first chance to see Infiniti’s Q50 Eau Rouge concept and witness its performance potential. Infiniti Q50 Eau Rouge embodies the arresting design features of the Q50 Sports Sedan with the enticing spirit of Formula One. Infiniti Q50 Eau Rouge provides a glimpse of Infiniti’s desire for a higher-performance product line-up that parallels the premium series cars.

Held under the patronage of HH Sheikh Hamdan Bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, the second edition of the festival featuring a number of exciting events and experiences, will take place from November 19 to December 6 under the theme “Passion on Wheels”. – TradeArabia News Service




Tags: F1 | Infiniti |

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