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Motorsports have always been a testing ground for Michelin through
its “From Track to Street” vision

Michelin marks 125 years of excellence at Abu Dhabi event

ABU DHABI, March 31, 2015

Leading tyre manufacturer Michelin celebrated its 125th anniversary with a special event at the Yas Marina Circuit, home of the Abu Dhabi Formula 1 Grand Prix.

Marking the special occasion, the firm welcomed winners, who participated through its Michelin Arabia Facebook page, to experience at first-hand the Michelin story and its rich history, said a statement.

With its origins in France, Michelin shared its heritage of innovation covering heritage - the rich history of Michelin, innovation - the modern and sustainable technology Michelin uses to improve mobility, safety - showcasing the intricate methods applied to every Michelin tyre to keep it safe on the road, and motorsports - its longstanding history in motorsports.

Nour Bouhassoun, chairman and president of the Michelin Africa - India - Middle East Zone (AIM Zone), said: "It's a proud moment for all those who are part of the Michelin story. We've achieved a remarkable milestone by reaching 125 years, giving us a sense of achievement for everybody involved. We are constantly developing as a company and looking to lead the way forward for the next 125 years."

Established by the Michelin brothers in Clermont-Ferrand in 1889, the company has long been recognised for its consistent approach to sustainability and improving customer experience, said the statement.

The brand has been recognised for its high standard of quality, having been the first to introduce a car with pneumatic tyres - a first of its kind to use compressed air that absorbs impact, providing comfort to travellers at a time when motor vehicles were in their infancy.

The firm’s prime focus has been to use innovation to bring to the front its core value: safety.

Allocating €600 million ($651 million) every year to research and development, one of Michelin's many contributions has been the invention of the radial tyre, which is now used by most tyre manufacturers across the world, as its design ensures sturdiness, which has been revolutionary for safety on the roads.

Motorsports have always been a testing ground for the firm. Some of the world's most reputable high performance vehicles were present at the event, offering customers an opportunity to experience the performance of Michelin tyres in demanding conditions. - TradeArabia News Service




Tags: abu dhabi | Anniversary | marina | Yas | Circuit | Tyre | Michelin |

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