Tuesday 19 March 2024
 
»
 
»
Story

Hyundai ....... takes top advertising spot in Dubai

Hyundai reaches ‘new heights’ in Dubai

, April 12, 2015

Juma Al Majid Group, exclusive distributor of Hyundai Motors in the UAE, has taken out advertising space on Dubai’s highest billboard.

The popular automotive brand now occupies a spot at the Business Tower, close to Business Bay, overlooking Sheikh Zayed Road, Dubai, UAE.

Hyundai’s elevated presence along Dubai’s main arterial route has been planned as part of its global strategy to feature in iconic places around the world. It complements the company’s other advertisements in Piccadilly Circus, London, UK, Times Square, New York, US and Harper Square, Hong Kong, said a statement.

Hyundai’s name is now emblazoned across a 22m-wide, 19m-tall billboard that sits atop the  182.5 m tower, it added.

Axel Dreyer, president, Hyundai UAE, said: “Hyundai UAE has quite literally taken the top spot in Dubai with its new billboard.”

“This is about more than just advertising, it is a metaphor for our brand being the crowning one in the UAE and a statement of our intent to be the region’s most dominant automotive force,” he added.  

Hyundai UAE says that its position has one particular advantage over its international equivalents in that speaks to customers as they are doing the very thing its product has been designed to offer the best in – driving.

“Hyundai’s new advertising spot looks out over Sheikh Zayed Road and because of its vantage point as the highest billboard in Dubai, can be seen be drivers from quite a distance. It makes a special connection with them because they are actively engaged in driving when they see it and Hyundai is all about offering the ultimate driving experience,” added Dreyer.

“Around 350,000 vehicles use Sheikh Zayed Road every day, so we have quite an audience to convey our message to,” he continued.  

Hyundai UAE’s new billboard is a significant component in its policy of investing heavily in outdoor advertising and other online and offline channels, it added. – TradeArabia News Service




Tags: | Hyundai | Juma Al Majid Group |

More Motoring Stories

calendarCalendar of Events

Ads