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Nissan records its highest sales growth in Saudi

RIYADH, May 27, 2015

Nissan sold a total of 61,806 vehicles in Saudi Arabia last year with a market share of 7.2 per cent reflecting a 141.7 per cent growth year-on-year compared to 2013, which also marked the company’s highest growth rate in the kingdom.

Nissan’s brand purchase consideration also strengthened by 27 per cent reaching the second position in the market, a statement said.

In the Middle East, Nissan sold a record breaking 219,129 units in the 2014 financial year – up 3.3 per cent on 2013. In the GCC, the Japanese automaker recorded an 18.1 per cent sales increase with 185,135 units sold in 2014 versus 156,778 in 2013— increasing its market share to 10.3 per cent.

Samir Cherfan, managing director of Nissan Middle East and Nissan Saudi Arabia, said: “I would like to express my sincere appreciation to our local distributor, Alissa Auto, for a great year, where we were able to achieve our number three position in the sales charts. Under the Power 88 Mid Term plan, we announced that we intend to increase our sales in the kingdom to one hundred thousand units by 2016.”

“To achieve this goal, we have two areas that we will be focusing on. The first is leveraging our strong renewal of the line-up pillars that we have already been doing over the past two years. The second area is focusing on customer satisfaction through high density of network coverage and service availability, and through excellence in sales and service quality at competitive price,” Cherfan added.

Sheikh Najeeb Al Aissa, chairman and managing director of Alissa Auto, the sole dealer of Nissan in Saudi Arabia, said: “At Alissa Auto, we are continuously working to meet our customers' needs and provide them with excellent services through our state-of-the-art branches. In addition to offering a full range of Nissan vehicles, providing our customers with a wide selection and being heavily present at close proximity to our customers, our prompt and high-quality service has had a direct effect on increasing sales.”

Nissan announced it will expand its line–up with genuine products such as engine oil, batteries and affordable parts for vehicles more than three years old.

Nissan also achieved record results in sales and service customer satisfaction reaching the top group level in the Gulf, and number one in three of the GCC countries. After one year of operation, Nissan has already entered the top four group in Saudi Arabia.

The Nissan Patrol notched record numbers over the period with 6,913 units leaving the Kingdom’s showroom floors, a 260 per cent hike on financial year 2013.

The Nissan Sunny also attributed to the record breaking results, by achieving 12,782 units in 2014 with 109 per cent sales growth from last year, while Nissan Pathfinder recorded 240 per cent growth with 2,205 units, and the Nissan Pick-up range saw a significant growth increase of 148 per cent versus 2013 with 29,627 units.

“Nissan’s strategy for success is based on the well-known Nissan global growth strategy ‘Power 88’, which CEO Carlos Ghosn announced Nissan would achieve by 2016. Under the Power 88 Mid Term plan, we announced that we intend to increase our sales in the kingdom to one hundred thousand units by 2016, wherein our recent record-breaking sales stand as a testament to the success of Nissan’s global growth strategy, ‘Power 88’” Cherfan added.

Under the Power 88 Mid Term plan, Nissan Middle east is targeting to sell over 300K units by FY16 and reach 10 per cent Market Share in the whole region and 14.5 per cent Market Share in the GCC. – TradeArabia News Service




Tags: Saudi Arabia | customer service | Alissa Auto | Nissan sales |

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