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Nissan records 18pc sales growth in GCC

KUWAIT, June 4, 2015

Nissan has recorded an 18.1 per cent sales increase, having sold more than 185,000 units last year,  the highest sales growth for the third consecutive year in the region.

In the UAE, Nissan maintained its strong number two position in the sales charts, selling 63,036 units – up 10 per cent versus 2013 and achieving a 15.3 per cent market share, said a statement.

Its brand purchase consideration in the UAE also increased 46 per cent in the past two years, closing the gap with the market leader, it said.

In Saudi Arabia, after the first full year of operation under its revival plan, Nissan, with its kingdom-wide dealer Alissa Auto, reached the third position in sales with 61,806 units, reaching 7.2 per cent market share and representing 141.7 per cent growth year-on-year compared to 2013.

The automaker’s strategy for success is based on the well-known Nissan global growth strategy ‘Power 88’, which chief executive officer Carlos Ghosn announced Nissan would achieve by next year.

Under the Power 88 Mid Term plan, Nissan Middle East announced that it will be targeting to sell 240,000 units in the GCC by fiscal year 2016 reaching 12.3 per cent market share.

Samir Cherfan, managing director - Middle East, said: “This is our third successive year of record growth in the Middle East and the momentum will continue due to our broad product line, top-quality customer service, outstanding dealership network, and commitment to our brand’s message of ‘innovation that excites’ that we live daily with all touch points and at all levels.

“There are plenty of headwinds impacting the industry at the moment such as falling oil prices and currency fluctuations, plus closer to home there are instabilities in Iraq and the Azerbaijan regulations situation. However, Nissan has excelled in the last financial year and lofty targets will again be met in the next one.”

The Nissan line-up has performed extremely well across the spectrum but sales of the Patrol, dubbed the ‘Hero of all Terrains in Life’, the facelifted Juke, the Nissan Sunny, Pathfinder and X-Trail have all been exceptional, said the statement.

With a clear strategy to establish itself as a leader in customer service in the region, Nissan has announced it will continue to position its regular maintenance costs below competition and will expand its line–up with genuine products such as engine oil, batteries and affordable parts for vehicles more than three years old.

Delivering on its after-sales promise, Nissan achieved record results in sales and service customer satisfaction reaching the top group level in the Gulf, and number one in three of the GCC countries. - TradeArabia News Service




Tags: UAE | Saudi | Sales | GCC | growth | nissan |

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