Euro Motors, the exclusive dealer and distributor for luxury automotive manufacturer Jaguar Land Rover in Bahrain, are showcasing its full range of Jaguar and Land Rover vehicles at the Ramadan Lounge by Jaguar Land Rover’ in collaboration with The Ritz-Carlton.

The ‘Ramadan Lounge by Jaguar Land Rover’ is set to be a dome-shaped pavilion, that will rest on the grounds of The Ritz-Carlton, Bahrain and will serve as a mobile showroom that will reveal a different vehicle each night from Jaguar and Land Rover’s elite collection of cars and SUVs that are available in the Euro Motors Jaguar Land Rover Showroom in Bahrain.

The futuristically designed marquee will encompass the most technologically advanced equipment so as to fulfill its purpose of being a fully functional and convenient exhibition of Euro Motors’ comprehensive range of capable vehicles.

Simon Ellis, Euro Motors Jaguar Land Rover general manager, said: “It is with immense pride and pleasure that I introduce to the people of the Kingdom of Bahrain Euro Motors Jaguar Land Rover’s latest offering, the ‘Ramadan Lounge by Jaguar Land Rover’.

“We are delighted to be hosting this most magnificent and grand affair in one of the most recognisable and distinguished hotels in the Kingdom, The Ritz-Carlton, Bahrain Hotel & Spa, and look forward to working in tandem with these industry leading professionals to ensure an absolutely fantastic time for all those who attend.

“We are confident of the grand scale of success that the lounge is going to encompass and as we have not held back in the least bit with the excellent standards of the services on avail and the many luxuries that have been incorporated in the lavish setting of the marquee, this is a precedent in the automotive industry in Bahrain and we are setting the benchmark for all the rest to follow such as our position as leaders in the Bahraini automobile market dictates.”

Christian Zandonella, general manager of The Ritz-Carlton, Bahrain, said: “As we celebrate 20 years of Ramadan with the communities of Bahrain and the Middle East, The Ritz-Carlton, Bahrain is proud to be the partner of choice of Jaguar Land Rover.

“By offering an additional Ramadan venue, our Ladies and Gentlemen strive to host as many celebrants and to be the privileged actors of the Ramadan traditions in Bahrain. With the support of our prestigious partner, we enjoyed the liberty to re-imagine the Ramadan experience, and to be the caterer of the most rejoicing celebration across all generations.”

The ‘Ramadan Lounge by Jaguar Land Rover’ will be welcoming guests throughout the holy month and is set to cater to visitors from Iftar to Suhour providing the most exquisite traditional Arabian food and non-stop entertainment.

The semi-spherical distinguished edifice will house multiple screens that will constantly air Promotional Movies on the vast array of Jaguar and Land Rover vehicles, specifically the ones on display each night and potential customers can also get a feel of the luxury and performance based vehicles they are buying by participating in test drives of the vehicles that will also be available as an integral part of the experience.

To increase participation during the month-long affair, visitors will also be given Ipads through which they can give their feedback to Euro Motors Jaguar Land Rover regarding both the activities that will be held at the Lounge and the vehicles that will constantly be on display.

Apart from the regular entertaining festivities that will take place during the month-long celebrations at the lounge, the marquee will also be graced as the location of the unveiling of the exhilarating and stimulating all-new Jaguar XE as it will be introduced to the motoring industry in Bahrain for the first time around the middle of  Ramadan.

The Jaguar XE brings together the latest innovation, technology and design and is packed with systems that empower the driver and enhance the driving experience.

With the introduction of this vehicle, Jaguar has joined forces with the very best British creative minds to craft a work of art that has been engineered and modelled to perfection. - TradeArabia News Service