Hyundai's new model crosses 100K sales landmark
DUBAI, June 23, 2015
Hyundai Motor has announced that global sales of its all-new Genesis have crossed the 100,000 unit mark, just over a year after the brand’s second generation premium sedan was launched across the Middle East and Africa.
The second generation Genesis, which had its global launch in November 2013, has reached this landmark 10 months sooner than its predecessor, testament to the worldwide appeal of this high-quality, luxury model.
Built solely in Korea, the car is being exported to the Middle East and Africa, Chinese, European, and North American markets, and had last month recorded total sales of 105,915 units.
Designed to set new standards in its class, the model is the first Hyundai to feature the brand’s Fluidic Sculpture 2.0 design concept, while also boasting significantly enhanced driving performance and state-of-the-art technologies such as a head-up display, smart trunk function and autonomous emergency braking, said the company in its statement.
In North America it has been so well received that, so far in 2015, the model is placed third in the US midsize luxury sedan market.
Jin (James) Kim, the vice president and head of operations at Hyundai Motor Company in Africa and Middle East said: "In line with Hyundai’s modern premium brand direction the all-new Genesis is competing head-on with top-tier premium models, and these results demonstrate that it is winning the confidence of new car buyers across the world."
"Nowhere is this more so than in the Middle East and Africa region, with its highly discerning customers who are looking for luxury at affordable price points, while enjoying all the features and technologies found in high priced vehicles," he added.-TradeArabia News Service