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Turibe ...... association with Al-Futtaim Motors and Lexus an
exciting challenge

Al-Futtaim names distribution head for Lexus

DUBAI, June 25, 2015

Al-Futtaim Motors, exclusive distributor of Lexus in the UAE, has appointed French national Benoit Turibe as the head of distributor operations for the brand.

Turibe joins from Renault, where he held a number of marketing and communication positions for the last 15 years, most recently as marketing director for Renault Middle East overlooking 12 markets since July 2010, said a statement from the company.

He also served Renault at the company’s headquarters in France as head of worldwide advertising planning in 2009 and 2010, it said.

Turibe graduated in marketing from Bordeaux Management School and has a degree in corporate communication and public relations from Bordeaux University Institute of Technology.

In his new role, he will be responsible for managing all aspects of distributor operations which include marketing, brand activities, product, pricing and supply chain as well as relations with Toyota Motor Corporation and Lexus International, said the statement.  

Speaking on his appointment, Turibe said: “I’m very excited to be part of Al-Futtaim Motors at the time when the company is celebrating 60 years of success in the UAE.”

“Having the opportunity to be associated with Lexus is a new and exciting challenge,” he added. – TradeArabia News Service




Tags: Lexus | Al-Futtaim Motors | Benoit Turibe |

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