Lexus creates advanced hoverboard
DUBAI, June 29, 2015
Japanese automotive brand Lexus has created an advanced hoverboard developed in partnership with world leading experts in super conductive technology.
The Lexus Hoverboard operates using magnetic levitation to achieve frictionless movement. Liquid nitrogen cooled superconductors and permanent magnets combine to enable levitation.
Mark Templin, executive vice president, Lexus International, said: “At Lexus we constantly challenge ourselves and our partners to push the boundaries of what is possible.”
“That determination, combined with our passion and expertise for design and innovation, is what led us to take on the Hoverboard project. It’s the perfect example of the amazing things that can be achieved when you combine technology, design and imagination,” he added.
“The Lexus Hoverboard is a great showcase for the creativity and innovation of the Lexus brand as part of the fourth project in the Lexus ‘Amazing in Motion’ campaign,” said Takayuki Yoshitsugu, chief representative, Mena Representative Office, Toyota Motor Corporation.
“Great design speaks to everyone, everywhere and Lexus is committed to and inspired by design excellence to create unique projects that capture the imagination of our customers and people all over the globe. We also appreciate the encouragement of our customers who have always supported our design-led initiatives over the years.”
Wrapped in a design that is uniquely Lexus, the Hoverboard features the iconic Lexus spindle grille signature shape and uses materials found in the luxury car brand, from the high tech to natural bamboo.
Testing of the Lexus Hoverboard will be taking place in Barcelona, Spain over the coming weeks, a statement said. – TradeArabia News Service