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Euro Motors to hold stellar inauguration event

Euro Motors set to inaugurate $30m showroom

MANAMA, November 25, 2015

Euro Motors, the exclusive dealer and distributor for luxury automotive manufacturer Jaguar Land Rover in Bahrain, has earmarked December 9 as the official inauguration date of its new state-of-the-art showroom.

Construction work on the $30 million edifice began in April 2015, and to mark this momentous achievement, Euro Motors Jaguar Land Rover will be holding a stellar event in celebration of this occasion.

Euro Motors Jaguar Land Rover will further add to the auspiciousness of the occasion by launching the sleek, dynamic and daring All-New 2016 Jaguar XF on the same night as well.

To complement the launch of Jaguar’s latest take of its biggest selling and most awarded car, Euro Motors Jaguar Land Rover will also hold a Raffle Draw, the winner of which will be gifted the newly introduced brand new 2016 Jaguar XF. All invited guests will be eligible to enter the Raffle Draw for the chance to join the select group of privileged Jaguar owners by simply attending the spectacular event.
 
Nawaf Khalid Al Zayani, the managing director of Euro Motors Jaguar Land Rover, said: “This is a momentous occasion for us at Euro Motors Jaguar Land Rover as the new, comprehensive $30 million showroom is our greatest investment in the satisfaction of our clients to date and for us to be announcing that we are so close to manifesting our grand vision indeed gives us great pride and pleasure. The all-inclusive showroom is set to be crucial and enormously impacting in so many different aspects in that it will massively contribute to the economy of the Kingdom of Bahrain creating a considerable number of job opportunities. The state-of-the-art new showroom will also serve to provide healthy, yet intense, competition to all the other automobile dealers in the kingdom by raising the standards of showrooms in this vibrant commercial sector.”

The showroom is set to be the first purpose built facility in the Mena region to be fully compliant with Jaguar Land Rover’s latest corporate identity standards. Located adjacent to the existing Euro Motors showroom in Sitra, the $30 million two level showroom is spread over 5,000-sq-m and has been specially designed from the outset to solely house new as well as Approved Jaguar and Land Rover vehicles for a minimum of the next 10 years.

The ground floor of the affluent showroom is constructed such that it follows the Jaguar Land Rover Arch concept wherein one showroom entrance leads to two separate areas that exhibit the entire range of Jaguar cars and Land Rover SUVs, each reflecting the respective brand’s identity thereby emphasising on the strengths and uniqueness of the masterpieces. The display space capacity for the new Jaguar and Land Rover vehicles has been doubled as compared to the existing showroom and the new and improved showroom will be expansive enough to accommodate a substantial increase in the Approved vehicles section as well.

The functional new showroom also incorporates an art workshop with its capacity more than twice that of the current workshop. This will allow work on 32 vehicles at a time. The facility growth will be supported by an increase in the total staffing levels to a total of 100 technical and non-technical personnel.

Having already been a long standing partner and official Land Rover distributor in the Kingdom for over 15 years, Euro Motors was appointed by Jaguar Land Rover Limited as the Exclusive Importer and Distributor for Jaguar in Bahrain in October 2013. Euro Motors has since gone from strength to strength in exceeding all expectations with their exceptional sales record with respect to both distinguished brands. – TradeArabia News Service




Tags: Bahrain | Showroom | Euro Motors |

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