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Ford launches mobility-friendly platform

DUBAI, January 12, 2016

US automaker Ford is introducing FordPass, a new platform for car owners offering a marketplace of mobility services.

FordPass  is a platform that reimagines the relationship between automaker and consumer, a statement said, adding that FordPass aims to do for car owners what iTunes did for music fans.

FordPass members can talk to personal mobility assistants – FordGuides – night or day to help resolve their mobility challenges, whether finding a more efficient way to get around or booking parking before reaching their destination.

Members can also reserve and pay for advance parking, virtually build their ideal vehicle at one of several FordHubs, and receive rewards for FordPass membership loyalty.

“Ford always has been motivated to make people’s lives better,” said Mark Fields, Ford president and CEO. “We did it when we put the world on wheels a century ago and we do it now through our strong line-up of cars, SUVs, trucks and electrified vehicles. Today, we take our commitment one step further with the introduction of FordPass – an all-new platform that may be our most revolutionary yet.”

A FordPass membership is free for Ford vehicle owners and non-owners alike. The platform officially launches in April.

FordPass is part of Ford Smart Mobility, the plan to take the company to the next level in connectivity, mobility, autonomous vehicles, the customer experience, and data and analytics.  

“As we’ve studied the mobility challenges people face, we designed FordPass to help provide services that make consumers’ lives easier,” said Fields. “FordPass is really about listening to people’s needs and developing ways to help them move better.”

FordPass features four elements to benefit members: The marketplace includes mobility services; FordGuides help consumers move more efficiently; appreciation, where members are recognised for their loyalty; and FordHubs, where consumers can experience Ford’s latest innovations. – TradeArabia News Service




Tags: Ford | Mobility |

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