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Automechanika Dubai will feature 1,935 exhibitors.

German firms increase presence at Automechanika Dubai

DUBAI, April 24, 2017

German pavilion, with double digit growth, will lead the international charge of 25 country pavilions at the Middle East and Africa’s largest automotive aftermarket trade show next month.

Taking place from May 7 to 9 at the Dubai International Convention and Exhibition Centre, Automechanika Dubai will feature 1,935 exhibitors from 57 countries, with approximately 90 per cent coming from outside of the UAE.

According to organiser Messe Frankfurt Middle East, more than 1,300 exhibitors will participate across 25 country pavilions, with Germany leading the way in both exhibitor numbers and exhibition space covered.

A total of 116 leading German aftermarket brands will occupy 6,000 sq m, a 15 per cent increase over the previous year, while 107 of these will be part of a government-backed German Pavilion spanning four of the show’s six sections of Parts & Components; Electronics & Systems; Accessories & Customising; Tyres & Batteries; Car Wash, Care & Reconditioning; and Repair & Maintenance.

The biggest names in the aftermarket business will bring the reputed power, performance and precision of German engineering this year, spearheaded by the likes of Karcher, Liqui Moly, Mapco, Mahle, Mipa, Schaeffler, Weicon, and Wilhelm Schwenker, said a statement.

Mahle is one of the world’s leading international suppliers of original equipment to the automotive industry, with annual sales revenue of €11.5 billion and more than 170 production locations.  

The powerhouse’s Aftermarket business unit will be out in force at Automechanika Dubai 2017, where it will shine the spotlight on its entire range of spare parts, from filters and engine parts to turbochargers, mechatronics and thermostats, as well as workshop equipment.

Liqui Moly is another leading German brand ubiquitous in service stations and auto workshops across the Middle East. The engine oil and additive producer has exhibited at Automechanika Dubai for several years, and has reaped the benefits of persevering in the vast Middle East market.

Elsewhere, Weicon is a long-standing exhibitor at Automechanika Dubai, and a producer of special adhesives, sealants, technical sprays and high-performance assembly pastes and greases for all industry applications.

The Muenster-headquartered company will showcase its range of adhesives and technical sprays that are widely used for automotive manufacturing, repair and maintenance.

Country pavilions joining Germany on the double-digit growth path at Automechanika Dubai 2017 include Netherlands, which has increased in size by 87 per cent; and Japan, which debuted at the show in 2016, and returns this year with a 32 per cent increase in size. Poland (13 per cent growth), and Morocco (12 per cent growth), also have impressive year-on-year growth.

Ahmed Pauwels, CEO of Messe Frankfurt Middle East, said: “The Middle East and Africa continues to power ahead as a leading market for auto parts and services, and top global companies choose to increase their impact by building on the considerable networking and business development opportunities generated at Automechanika Dubai.”

“The strong German presence underlines the country’s leading position as a key provider of automotive parts, accessories and services and the good reputation that German brands enjoy across the world.”

Other country pavilions at the 15th edition of Automechanika Dubai  include Australia, Brazil, China, Egypt, France, Hong Kong, India, Iran, Italy, Korea, Malaysia, Pakistan, Singapore, Spain, Taiwan, Thailand, Turkey, UK, USA, and for the first time, Viet Nam.

Its global influence is underlined by the presence of 36 international trade associations, while 51 per cent of the 30,000-plus trade visitors are expected to come from outside of the UAE, the statement said.  - TradeArabia News Service




Tags: Dubai | German | Automechanika |

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