Monday 24 September 2018

SAIC, Taajeer partner for MG re-launch in Saudi

JEDDAH, September 20, 2017

International car manufacturer SAIC Motor and Saudi automotive services company Taajeer Group have partnered to re-launch the MG brand in the kingdom with a refreshed new line-up of models.

Taajeer Group will introduce the new model line-up of sedans and SUVs that will go on sale across a number of dealerships in the eastern, western and central regions of the Kingdom. Taajeer Group will also be providing an array of services for new and existing customers of the rejuvenated MG brand. As part of its ‘one stop shop’ business model, the Taajeer Group will oversee new car sales, servicing, finance packages and leasing deals.

Matt Lei, vice president SAIC Motor International, flew in from China for the ceremony where he was joined by Tom Lee, managing director for the Middle East.

“Taajeer Group was the natural choice for us as a retail partner in Saudi Arabia; the automotive knowledge they possess, and quality and efficiency of the service they offer, is unrivalled,” said Lei.
“We are experiencing positive growth globally, and view Saudi Arabia as a very important market for MG. Together with Taajeer we are dedicated to delivering the highest levels of customer satisfaction through our innovative product range and customer experience.”

This year SAIC Motor, MG’s parent company, was listed in the Forbes Fortune 500 list for the 13th consecutive year, ranking #41 overall and 7th amongst all global automakers – the highest ever ranking for SAIC Motor. With global sales revenues of $113.86 billion last year the company is investing heavily in the MG brand. This year will see the introduction of two brand-new models for the Middle East – the ZS and RX5 – as well as a refreshed new design for the GS model. - TradeArabia News Service

Tags: SAIC | MG | Tajer |

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