Wednesday 27 January 2021

Germany’s Borgward launches SUVs in Gulf

DUBAI, November 15, 2017

German-based automotive brand Borgward has introduced the Middle East version of its BX5 and BX7 SUV models to Gulf markets at the ongoing Dubai International Motor Show 2017.

Tom Anliker, senior vice president Global Marketing, Sales and Services at Borgward Group AG, said: "Borgward has a very attractive offering and GCC customers will benefit from a greater choice of top vehicles in their market.”

The launch follows months of extensive vehicle climate testing and the establishment of an effective sales organization in the region, a statement said.

The GCC states are promising markets for Borgward, due to continuously strong customer demand for compact and mid-size SUVs. For several years, sales of SUVs have amounted to more than 30 percent of total annual new car sales in the GCC. Borgward sees excellent market opportunities for its stylish and dynamic vehicles that feature state-of-the-art technology.

"Customers in the Gulf states and throughout the Middle East region have a taste for the kind of vehicles we build. With our BX7 and BX5 models and a network of excellent car dealerships, we are very confident that we can build a solid customer base in the region within the next few years,” Anliker said.

The Borgward BX7 was developed for customers who are looking for an elegant and sophisticated mid-size SUV. With a length of 4.71 meters the wide-body BX7 offers a lot of space. Depending on customers' preferred configuration, it can be ordered as a 5-or 7-seat version. The interior is very roomy and offers the fine and elegant styling to be expected from an auto brand with German engineering and design.

Among the highlights of the BX7 are its very large panoramic sunroof and B-Link, Borgward's refined infotainment and connectivity system that runs Borgward's own mobility app, Apple CarPlay and Android Auto.

Equipped with a 2.0-liter direct injection turbo engine (224 hp / 300 NM torque) and a 6-speed automatic transmission, the BX7 offers cultivated dynamic driving.

To enhance stability and driving pleasure, both the BX7 and the compact size BX5 SUV feature Borgward's intelligent all-wheel-drive system (iAWD), which automatically distributes engine power to the wheels that have the best grip. In the BX5, the system provides for extra agility in combination with the vehicle's 1.8-liter direct injection turbo engine (188 hp / 280 NM torque).

The BX5 is 4.49 meters long and as a wide-body offers ample roominess for a compact SUV. Like the BX7, it is also equipped with a very large panoramic sunroof and the B-Link infotainment system.

Both vehicles speak Borgward's distinctive design language, which is characterized by elegant wing-line shapes, an octagonal grille and diamonds as a central theme. – TradeArabia News Service

Tags: Dubai Motor Show | SUV | Borgward |

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