Juma Al Majid Est, the exclusive distributor of Hyundai Motors in the UAE, has launched the new Kona, a premium subcompact SUV, in the UAE.

The Kona is targeting young drivers pursuing an active, fast-paced lifestyle, said a statement from the company.

By developing a completely new premium SUV, identifiable by its distinctive and progressive design, and equipping it with the latest technology in drivetrain, convenience, safety and driver assistance features, Hyundai has created an all-new model that meets the highest customer expectations, it said.

Mohammad Al Omari, marketing manager of Hyundai UAE, said: “We are excited to be bringing a renewed SUV to our customers in the region, offering them a new way of driving while adding to the lifestyle of the fashion-conscious driver.”

“Kona is a lifestyle statement; it complements our design-focused SUV range and provides the driver with unmatched technology and excellent value,” he said.

“Keeping in mind our tech-savvy customers, we have introduced advanced systems that enhance their experience and ensure a safe and memorable journey,” he added.

Kona’s front is expressive and powerful, characterised by the Cascading Grille, the company’s family identity, and the interior of the car may be personalised with a choice of three colours — orange, lime, red, it added.

Hyundai’s new vehicle features a head-up display which projects relevant driving information directly into the driver’s line of sight, and the floating navigation touchscreen, in its ergonomic position, allows drivers to stay tuned to the traffic ahead at all times.

With Hyundai Smart Sense active safety and driving assistance systems, the Kona is one of the safest vehicles in its segment, proven by a five-star safety rating from Euro NCAP, with safety features like Forward Collision Warning, Lane Keeping Assist, Blind-Spot Collision Warning and Rear Cross-Traffic Collision Warning, it said.

Kona improves fuel consumption and CO2 emissions up to 20 per cent compared to a conventional 6-speed automatic transmission, it stated. – TradeArabia News Service