Monday 19 August 2019

World's most expensive €500,000 car key revealed

DUBAI, April 2, 2019

A car key with a price tag of €500,000 ($560,450)? Yes, and it's the cost of the key only. 
The car key is part of the world’s most expensive and exclusive line of luxury supercar keys launched by Finland-based Awain.
These limited edition keys replace the standard key of any luxury vehicle on the market, combining precious metals, fine wood, pure leathers, and high-grade jewels into an instantly recognisable design, housing the technological components of the original key.
“When I was a motor journalist, I noticed that most luxury and supercar keys were fairly nondescript
and made of plastic. They didn’t have the same craftsmanship or finesse as the cars they
powered, which seemed like such a shame. So, with that in mind, I enlisted the help of designer
Leevi Markkula and watchmaker Joakim Jokela to help me create a really beautifully crafted,
bespoke and incredibly luxurious key. After two years of honing and perfecting the technical and
aesthetic design, Awain and our exclusive line of keys were born,” stated Awain CEO Jalmari
The keys are made in small batches of limited editions, and every key is signed and numbered to
ensure its authenticity. Each key is individually handcrafted in Finland by a team of Nordic
craftsmen, including watchmakers, jewellers, and mechanical engineers, undergoing weeks of
expert fabrication, from the initial detailing to the final polishing - a process lasting between
100-300 hours per key.
Awain currently offers three key models of varying features starting from €49,000 with the
Quantum line, inlaid with 354 diamonds totalling 3.45 carats, while the Serenity steps up its
features to 1,250 diamonds totalling 20 carats at €89,000. Awain’s most exclusive key, the
Phantom, is a one-of-a-kind piece priced at €500,000 and inlaid with 34.5 carats of diamonds. All
three models are made from 175g of 18 or 24 karat gold, depending on client preference.
“Luxury car owners no longer have to settle for using a standard key to drive their customised
vehicle,” says Mattila. “As a passionate car enthusiast myself, I believe that the very best cars in
the world deserve the very best keys, and our pieces really make a statement of excellence. We
now offer an option for supercar owners who will accept nothing short of an unparalleled luxury
experience and craftsmanship.”
Clients also have the option to fully customise every aspect of the key to fit their vision, including
the colour theme, fabrication materials, and specific jewel selection and placement.
Awain is a privately-owned company based in Finland, with headquarters in Helsinki and
offices in Dubai. The company was established in 2018 and delivers exceptional and innovative
handcrafted jewellery, produced by a select team of Nordic watchmakers, designers, and jewellers,
to its global clientele. -TradeArabia News Service


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